Peer-reviewed empiricalEvidence: ModerateAdvanced4 min summary
Mark J. Dixon, Stuart G. Coles · 1997 · Journal of the Royal Statistical Society: Series C (Applied Statistics)
The model describes score outcomes well, and the authors report a positive return when its probabilities were used to select bets against bookmaker odds in their historical evaluation.
Does not show: That a Dixon–Coles model beats today's football markets after margins, limits and competition.
Used in: Lesson 1 · Lesson 8 · Lesson 10 · +2 more
Literature reviewEvidence: StrongIntermediate3 min summary
Raymond D. Sauer · 1998 · Journal of Economic Literature
To a first approximation, wagering prices are efficient forecasts of outcomes and absorb information as lines move, while documented exceptions such as the favourite–longshot bias remain important.
Does not show: That every market or price is efficient, or that the anomalies it lists can be exploited today.
Used in: The Edge Is in the Price, Not in Picking the Winner · Lesson 2 · Lesson 4 · +3 more
PreprintEvidence: LimitedIntermediate3 min summary
Lisandro Kaunitz, Shenjun Zhong, Javier Kreiner · 2017 · arXiv preprint
The authors report that the strategy was profitable in a historical simulation, in a simulation on more granular odds data and in a short real-money trial, and that bookmakers restricted their accounts during the trial.
Does not show: That cross-bookmaker discrepancies remain available or executable at meaningful stakes today.
Used in: The Edge Is in the Price, Not in Picking the Winner · A Profitable Backtest That Never Existed · Lesson 6 · +3 more
Peer-reviewed theoryEvidence: ModerateAdvanced3 min summary
Karl Whelan · 2024 · Economica
Bettor disagreement combined with bookmaker risk aversion can generate a favourite–longshot pattern (worse returns on long shots) without assuming that bettors love risk.
Does not show: That backing favourites is profitable, or how large the bias is in any particular market today.
Used in: Lesson 11 · Lesson 22
Peer-reviewed empiricalEvidence: StrongAdvanced4 min summary
David Winkelmann, Marius Ötting, Christian Deutscher, Tomasz Makarewicz · 2024 · Journal of Sports Economics
Apparent inefficiencies appear in individual seasons but do not persist systematically across seasons or leagues, and simulations show that significant single-season results are likely even in a fully efficient market.
Does not show: That no bettor can ever find an edge; it shows that single-season evidence is weak.
Used in: The Edge Is in the Price, Not in Picking the Winner · A Profitable Backtest That Never Existed · Lesson 5 · +5 more
Peer-reviewed empiricalEvidence: ModerateAdvanced3 min summary
Jay Simon · 2024 · Management Science
Sportsbook forecasts were mostly reliable, yet line changes were negatively autocorrelated (overreaction), forecast quality did not always improve toward game time, and simple strategies would have earned significant hypothetical profits.
Does not show: That football markets behave the same way, or that the hypothetical strategies were executable at scale.
Used in: The Edge Is in the Price, Not in Picking the Winner · Lesson 6 · Lesson 9 · +2 more
Peer-reviewed empiricalEvidence: ModerateAdvanced3 min summary
Tadgh Hegarty, Karl Whelan · 2026 · Oxford Economic Papers
Bookmakers facing less competition set prices with a favourite–longshot bias, while the competitive market shows little of it; the model's prediction about returns on draws is also supported. Working-paper versions describe a sample of tens of thousands of matches (later drafts cite over 150,000).
Does not show: That a favourite strategy beats competitive markets; the bias is concentrated where competition is weaker.
Used in: The Edge Is in the Price, Not in Picking the Winner · Lesson 11 · Lesson 22
Peer-reviewed methodsEvidence: ModerateExpert3 min summary
Tadgh Hegarty, Karl Whelan · 2024 · Sports Economics Review
Tests based on normalised probabilities behave well; tests based on raw inverse odds do not, and are biased against finding a favourite–longshot bias.
Does not show: Any profitable strategy; it shows how test design can change conclusions.
Used in: A Profitable Backtest That Never Existed · Lesson 2 · Lesson 11 · +1 more
Peer-reviewed theoryEvidence: ModerateExpert2 min summary
Hyun Song Shin · 1992 · The Economic Journal
A bookmaker protecting against insiders sets odds that produce a favourite–longshot bias; the model underlies the Shin de-vig method.
Does not show: How much insider trading exists in a given market.
Used in: The Edge Is in the Price, Not in Picking the Winner · Lesson 3